Mike Sorgatz has been doing the blog artinbrooklyn.com for over a year now.

He features a wide variety of artists and gets more than 5,000 hit a month, a number which is climbing. It’s a good way to keep tabs on art shows and contests. And, it’s easy for Brooklyn artists to be featured on his site:

1. open a new email message addressed to artinbrooklyn@gmail.com
2. include a link to your work or 3 jpegs
3. hit send

That’s it. No obligations. No cost. Mike will take care of the rest, and the artist gets exposure. The weird thing is, it’s surprisingly hard for Mike (and he’s an easy guy to work with) to get them to follow through on these three steps. I understand “art for art’s sake” and “integrity”, but come on.

As a form of communication, art that goes unseen is pretty ineffective, isn’t it? What’s up with that?